OMNICHANNEL CUSTOMER FLOW (OCF)
Seamless, Consistent Customer Experiences
Overview
Modern consumers expect brands to remember them, understand them, and serve them consistently across every touchpoint—store, website, app, call center, chatbot, or marketplace.
Moptra’s Omnichannel Customer Flow (OCF) solution unifies customer journeys across digital and physical channels through real- time integrations, AI-driven orchestration, and seamless commerce experiences.
We design and build fully connected, frictionless journeys that ensure your users can start anywhere, continue anywhere, and finish anywhere—while receiving the same experience, intelligence, and personalization throughout.
Our OCF programs deliver measurable improvements
Faster customer journeys through unified flow design
Improved conversion rates across channels
Improvement in customer retention
Reduction in experience fragmentation due to platform unification
Unified customer profiles across web, app, in-store, CRM, and marketing systems
Revenue growth driven by consistent experiences
Strategic Vision
Our vision is to help enterprises operate as One Unified Customer Platform.
- Consolidated identity across all digital & physical channels
- Real-time sync between commerce, CRM, OMS, ERP, loyalty & marketing systems
- A single view of product availability, pricing, and promotions
- Connected micro-journeys powered by AI
- Personalized engagement at every touchpoint
- A future-ready architecture built on headless, composable, and API-first models
For customers, this feels like one continuous conversation—no matter which channel they enter from.
Sector Expertise
Retail & D2C
Unified carts, BOPIS/Click & Collect, endless aisle, intelligent store- to-app continuity.
Healthcare
Omnichannel patient journeys, appointment → teleconsult → pharmacy → follow-up.
BFSI
App → web → branch continuity, unified KYC, cross-channel onboarding.
CPG
Distributor portals, loyalty programs, retailer marketplace connectivity.
Government (GOV)
Citizen services across kiosk, app, web, and support channels.
Manufacturing
Order flows across sales teams, distributors, service agents, and customer portals.
Core Capabilities
Unified Customer Identity
- Single sign-on (SSO) across platforms
- Customer profile unification
- Consent & preference management
Connected Commerce Journeys
- Shared cart across devices
- Unified checkout
- Real-time product availability & location-based inventory
- Store and digital synchronization
AI-Driven Personalization
- Channel-aware recommendations
- Personalized offers
- Predictive intent journey mapping
Real-Time Integration Fabric
- Commerce ↔ OMS ↔ CRM ↔ ERP
- Loyalty and marketing automation sync
- API-first and event-driven flows
Cross-Channel Order & Fulfillment Flows
- BOPIS, curbside pickup, same-day delivery
- Smart routing of orders
- Unified returns & exchanges
Unified Customer Support Experience
- Chatbot ↔ human agent ↔ app ↔ email continuity
- Intelligent case routing
- Context-aware support
Store & Field Connectivity
- POS integrations
- Store associate apps
- Digital catalog & availability visibility
Client Stories
Client stories
Impact in Action
Consumer Goods Enterprise
Unified loyalty, CRM, and commerce systems, resulting in 35% higher engagement.
Learn moreGlobal Retail Brand
Implemented unified cart & checkout across web, app, and store— achieving 28% higher conversions.
Learn moreHealthcare Network
Built a single patient identity and omnichannel appointment flow across app, web, and call center.
Learn moreOur OCF practice is led by experts in
Partnerships & Technology
Commerce & Customer Platforms
Identity & Experience Platforms
Integration Frameworks
AI & Personalization
