Highly Customizable Architecture
Tailor every aspect of your storefront, backend logic, and workflows. Magento’s open-source roots make deep customizations seamless.

B2B & B2C in One Platform
Manage complex B2B and B2C operations with separate catalogs, customer groups, pricing, and checkout flows — all in one backend.

Multi-Store & Multi-Language Ready
Expand globally with support for multiple storefronts, currencies, languages, and tax rules — no extra plugins needed.

Advanced Product Management
Grouped, configurable, downloadable, and virtual products — with layered navigation and advanced search.