Transforming Fan Engagement – Lessons from the European Cricket Network and HCLSoftware
At Moptra, we constantly explore how innovative technology solutions transform customer experiences. One standout case is the European Cricket Network’s (ECN) partnership with HCLSoftware. By leveraging HCL Marketing Cloud, ECN created an immersive fan experience that extends far beyond game day. The Challenge: Engaging Fans Beyond the Game For sports organizations, keeping fans engaged is