At Moptra, we constantly explore how innovative technology solutions transform customer experiences. One standout case is the European Cricket Network’s (ECN) partnership with HCLSoftware. By leveraging HCL Marketing Cloud, ECN created an immersive fan experience that extends far beyond game day.
The Challenge: Engaging Fans Beyond the Game
For sports organizations, keeping fans engaged is challenging. ECN sought to enhance interactions before, during, and after matches. However, their existing digital infrastructure couldn’t fully harness the wealth of user data or deliver the personalized experiences fans now expect.
The Solution: Data-Driven Personalization at Scale
HCLSoftware stepped in, integrating their Marketing Cloud, Actian Avalanche, and HCL Now solutions. Together, they built an end-to-end engagement strategy that optimized fan communications, streamlined profile acquisition, and utilized data for dynamic fan surveys.
Here’s how it worked:
- Pre-Match Outreach: Automating match-day communications using HCL’s campaign tools allowed ECN to deliver real-time updates, such as infographics and emails, within minutes.
- Fan Data Management: Using HCL’s journey orchestration and data integration tools, ECN organized and cleaned vast amounts of fan data, reducing errors and enhancing targeting precision.
- Surveys for Engagement: Fan opinions were gathered via interactive surveys, creating a feedback loop to improve future campaigns and engagement strategies.
The Results: Seamless Experiences, Happier Fans
With HCL’s help, ECN established a robust marketing framework. Campaigns were deployed faster, fan profiles were more accurate, and fan engagement spiked. Whether watching live in-stadium or at home, fans were treated to personalized content, reinforcing ECN’s position as a global cricket leader.
At Moptra, this case study inspires us to help our clients harness the power of advanced marketing and data solutions. Whether you’re in sports, retail, or any other industry, we’re here to guide your digital transformation.
